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I am a Copywriter, and I am not afraid of ChatGPT — Here's Why!

What anybody can ever talk about over the past few months is OpenAI's chatbot ChatGPT. From clearing the bar exam for law school and the Wharton School of Business's MBA exams, this nerdy chatbot can handle anything you throw at it (except India's top engineering exam-JEE Advanced.)

ChatGPT is undoubtedly a major breakthrough in Artificial Intelligence, but the real question is, will it really replace jobs in writing-based industries? Spoiler alert — it won't.

Let's understand ChatGPT

ChatGPT stands for chat-based Generative Pre-trained Transformer.

Built by San Francisco-based AI Company OpenAI, also the creators of tools such as GPT-3 and DALL-E 2, ChatGPT is by far the best artificial intelligence chatbot released to the general public by the company.

The chatbot uses machine learning to comprehend written or spoken language and generates responses based on user-given prompts. Its ability to read, write, and generate vast amounts of content in a matter of seconds has rightfully raised concerns about the risk of content writers losing their jobs.

As a creative copywriter, I tend to turn to the trusty chatbot to generate quick copies to focus on tasks requiring more research and attention. A running joke in my organization is that ChatGPT is like an unpaid intern that will do any amount of work you throw its way — the outcome might not always be the best, but it gets the job done, nonetheless.

So, am I going to lose my job to the tech?

One thing that a lot of people fail to understand is that AI cannot replicate human empathy and creativity (for now.)

For instance, here is ChatGPT's rendition of the above sentence when asked to reword it:

"AI may be wicked smart, but it's still a long way from channelling our amazing human vibes of empathy and creativity! Like, it's not even close!"

One could almost mistake the forced enthusiasm in the tone as a subtle mockery by the AI overlords pointing out humankind's extreme overconfidence.

Content generated by AI might be grammatically sound and well-researched, but it will always lack that human touch. It is often generic and lacks personality, and such content falls short in effectively engaging audiences and forging meaningful connections.

Even with its capacity to generate infinite ideas, provide information, and present data, ChatGPT is fundamentally limited in producing truly original content.

ChatGPT is adept at generating content fluently in English at present; however, it cannot create content in regional languages due to its limited understanding of the social and cultural intricacies embedded within those languages. Only individuals with a cultural background can truly grasp and convey such nuances in their writing.

In Conclusion

While ChatGPT undeniably offers excellent assistance as a writing tool, it is by no means capable of substituting humans in their work. Nonetheless, it is wise to embrace new technology in our rapidly evolving world.

With that statement, I absolve myself from any crimes related to criticizing AI for when it eventually takes over.

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