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How Old Spice Achieved a Scent-sational 125% Revenue Spike with a Genius Ad!
Imagine a brand that was lost in the murky depths of your grandfather's shelves, only to rise to the top and conquer the market again....
May 5, 20233 min read


Humour in Advertising: Why it's Okay to be the Laughingstock.
When it comes to leaving a lasting impact, it goes without saying that humour plays a vital role in advertising. But it's funny how...
Apr 29, 20233 min read


I am a Copywriter, and I am Not Afraid of ChatGPT — Here's Why!
What anybody can ever talk about over the past few months is OpenAI's chatbot ChatGPT. From clearing the bar exam for law school and the...
Apr 21, 20232 min read
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